Like many admission counselors and representatives, I wear many hats on campus, and one of the biggest parts of my fall is travel! Many of us “road warriors” hit the road in early September and are just now wrapping up our travel season.

Looking at colleges for the first time was not the experience that I thought I would be having. Instead of taking in the schools and hearing about  classes and activities, I was worried about something that most kids don’t have to worry about.

Has your admissions office recently hired new admissions professionals this semester? Are you looking for a way to refresh your basic knowledge on college admissions, tips for the travel season, or admissions best practices? If you answered yes to either of those questions, then you need to keep reading!

As we gear up for another round of travel, I think it’s important to think about how to make the most of your time on the road. Rather than focusing on what you are doing for your college or institution, I want to focus on what you are doing for you! How are you keeping yourself sane and making the most of your time out of the office during the busy yield season?

It is the first fall travel season that has been somewhat normal in a couple of years. Or was it? Since my team is wrapping up their fall travel season soon, I asked them to reflect on their experiences. We have a mix of seasoned counselors and new college graduates on our staff, so it has been interesting to see their various experiences when they roll in each Friday. While some of these observations have been happening over time, we have noticed that some are more prevalent now than ever. How does your fall travel compare?

• Students aren’t sure what they are looking for in a school or what they want to study. This doesn’t seem like a big surprise, right? However, it seems to be paralyzing to some students this year. They don’t even know where to start.
• Parents are very involved in the process and doing things for the student. Ah, helicopter parenting at its finest! We know parents have been filling out applications in the past, but it seems to be on a whole new level.
• Students are moving slower in the application process this year and are generally overwhelmed with the thought of college. We have spent the last couple of months trying new strategies for outreach to meet students where they are.
• There’s always a group of highly motivated students. Even though some students are uncertain about the next steps, you can always count on a group of go-getters to be on top of everything. Thank goodness!
• Students are more open to learning about schools they have never heard of. Hogwarts? No, Wartburg. (Like we’ve never heard that one before!)
• College fairs were better this year than last year, but still not as good as they were pre-pandemic. It seems that fewer schools are busing in students, and more schools are having their own fairs. Evening fairs were not as well attended either.
• Students seem less interested or available to meet with admission counselors at the high school. I feel like we’ve been moving in this direction for a while. Students are taking college courses while in high school and getting practical work experience as a part of their curriculum. Others have already been on campus and feel they don’t need to connect.
• Some students think they need to decide on a school before applying. How can we all be more transparent and helpful in communicating application options to students?
• Our school counselor friends are working with more students with mental health challenges than ever. School counselors are juggling so much. How can we assist them with college search resources and take some of their load off? (Please tell us; we all want to help!)

Professional school counselors and college admissions counselors can work together to help students in innumerable ways through the college decision process. Working as partners, they can call upon the skills and expertise of each to provide the best information and most satisfying college search process for students. As a former professional school counselor, now college admissions counselor, I see many ways the two groups can work together for students.

“Life is too short to eat bad food.”

Earlier this month, NACAC publicized data illustrating student-to-counselor ratios in high schools across the country. The interactive maps draw on data from the 2015-16 academic year, and illustrate how counselor caseloads vary from district to district. The data illustrates significant equity gaps within certain states.

Some of our member colleges and universities are hosting student visit days just for international students.

Campuses have been hosting events and visits for as long as most of us can remember. But, just because your institution’s visits and events have always looked a certain way, is that the way they need to stay?

As we are all very familiar, during the spring we often see two different types of students wanting to visit campus:  admitted students making their college decisions and prospective juniors starting to think about college. This can be a confusing time for many, not knowing which visits are offered for whom, which would be the best fit, and, of course, the May 1 college decision deadline swiftly approaching.

Visiting universities, searching their websites, and meeting faculty, staff, and students are all very important steps in the college decision process. When proceeding with these steps, it is important for prospective students and their families to optimize the time they have on each campus.
One way to do that, is to ask questions to help make the decision easier! Here are 5 questions that each student should ask as they go through the big college decision process: